Materialbaby is a Danish company, founded in the summer of 2020, based in the heart of Copenhagen. Run by Emilie, a mom of a lovely mix little girl, half Danish / half Hong Kongnese, meaning that I through her get to learn important knowledge about parenting in Denmark and in Hong Kong.

Having lived 25 years in Hong Kong, and gained first-hand experience with the demands in the market there, I see great opportunity for selling Danish products to those who cares about good quality. Danish design is well known for its high quality and fashionable design, irresistible products for the modern family – from organic textile products and soft knitwear, which differs from the ordinary brands in the market.
At Materialbaby, I provide an ‘all-in-one’ shopping service, where the customer can order various products in the best quality and design, and I offer a variety of products such as baby toys, organic baby clothes, kids’ outwear, kids’ shoes in special Scandinavian design. Additionally, I offer a tailor-made styling service, introducing the customer to products suitable particularly for their style, a discipline in which I as the CEO have got extensive experience from my work as a Fashion Stylist. 
After being a ‘Material’ mom. I know what is good for baby to play with, for children to wear, for mommies to be beautiful. I keen on only purchasing good quality baby products to my ‘’material’ baby. ‘’Material’’ does not only refer to luxurious or expensive, but the persevere with non-toxic and safe material. Especially environmentally friendly & sustainable and at the same time, highly hygienic and biodegradable, as well as uncompromising and ethical approach to manufacturing.
I hope you enjoy your shopping experience in and there you don’t have to worry for a second that the products are not safe and not good enough for your little one.